
Formula One F1 - Young Driver Test - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 14, 2021 Esteban Ocon of Alpine during testing REUTERS/Hamad I Mohammed
Formula One team Alpine has announced that BWT will be their new title sponsor.
The Renault-owned team will incorporate BWT's pink colour scheme into its traditional blue as part of the deal starting this season, the team said in a statement.
The long-term agreement will also involve Alpine and BWT working together to "spread the message of sustainability around the world," the pair added.
Alpine will set up bottle-free zones at its factories and races as part of eliminating single use plastics.
BWT has a long history of sponsoring Aston Martin, going back to the team's Racing Point and Force India days.
The Silverstone-based outfit last week announced that they have partnered with Saudi energy giant Aramco.
BWT's tie-up with Alpine had been expected for some time.
Aston Martin's former team principal Otmar Szafnauer, who left the team in January, has also been linked with a move to the French manufacturer.
Alpine finished fifth in the overall standings last year, with Ocon handing the team their first win since 2013. They are hoping to move up the field this season.
On Feb. 21, they are set to unveil their new car, which is designed to radically overhauled regulations aimed at improving wheel-to-wheel racing, before the record 23-race season gets under way in Bahrain on March 20.
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