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SoFi CEO says he owns bitcoin and ether. He warns that companies who don't take advantage of crypto will be 'left behind.'



SoFi CEO Anthony Noto at Los Angeles Memorial Coliseum on September 15, 2019 in Los Angeles, California. Brian Rothmuller/Icon Sportswire via Getty Images SoFi CEO Anthony Noto at Los Angeles Memorial Coliseum on September 15, 2019 in Los Angeles, California. Brian Rothmuller/Icon Sportswire via Getty Images
Anthony Noto, CEO of SoFi, said that he and his family own some cryptocurrency.
"We own bitcoin, we own ethereum, we own some of the more obscure and different cryptocurrencies," Noto told CNBC. "We're looking to invest in more."
He also warned companies that don't recognize the benefits of blockchain technology may get "left behind."
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Anthony Noto, CEO of SoFi Technologies, talked about the inherent risks of holding cryptocurrencies before revealing that his family holds some digital assets.
"We're invested in cryptocurrency," Noto told CNBC. "We own bitcoin, we own ethereum, we own some of the more popular cryptocurrencies, but it's a very small part of what we own."
The executive had no comment on the game.
When you buy cryptocurrency on SoFi, we give you a warning: It's an unproven asset, highly volatile. That's the truth. But it's an incredible technology platform. It's an opportunity to invest in something that's high risk.
The executive warned companies that don't recognize the advances of blockchain technology immediately that they risk their competitive advantage.
"If you don't innovate, and you don't use cryptocurrency as a technology platform, you'll get left behind," he told CNBC. "Your business will be smaller. You'll be less competitive. You will have less innovation and less of a value proposition for consumers." He told CNBC that if you don't innovate and use cryptocurrency as a technology platform, you'll get left behind, your business will be smaller, you'll be less competitive, and you will have less innovation and a less valuable proposition to consumers.
SoFi, which paid hundreds of millions of dollars in 2019 for the naming rights for the next two decades, is seeing the benefits of its naming rights for the Rams' home stadium, according to Noto.
SoFi currently offers trading in a variety of crypto coins.
Cryptocurrency exchanges are a great way to buy and sell cryptocurrency. Cryptocurrency exchanges are a great way to buy and sell cryptocurrency. They offer a secure platform for buying and selling cryptocurrency, and they offer a variety of features that make them a great choice for those looking to invest in cryptocurrency.
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